WWF Christmas Appeal
As part of World Wildlife Fund UK's Christmas Appeal, I created a 90-second video for their 2024 Snow Leopard fundraising campaign. The brief was to deliver a compelling visual piece that captured the urgency of the species' plight while instilling hope for their future and the preservation of their fragile mountain ecosystems.
Guided by a detailed script and WWF’s iconic branding, I combined raw footage from the organisation’s conservation partners in Nepal with carefully selected stock visuals to craft a clear and emotive narrative. On-screen text was also incorporated to emphasise key messages and complement the professional voiceover.
The final video below highlights the beauty and vulnerability of snow leopards, the threats they face and the critical conservation work WWF undertakes to ensure their continued survival in the wild.
This project required precision and creativity, balancing poignant storytelling with factual integrity. Its goal was to raise essential funds for wildlife conservation while reflecting WWF’s mission and the appeal’s key theme, 'Pushed to the Edge'. Click here to discover more.
"Bracken captured the heart and urgency of our cause, incorporating our brand with creativity and attention to detail to create an emotionally powerful video to support our appeal." - Jo Briffitt, Supporter Engagement Campaigns Manager, WWF-UK