WWF Tiger Appeal

As part of World Wildlife Fund UK's 2025 Guardian Appeal, I created a two-minute video to support their mission to restore tiger populations in Achanakmar Tiger Reserve, India.

 

The brief was to craft a compelling visual narrative that highlights the threats tigers face while inspiring donors to take action and help secure their future in the wild. 

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Blending striking footage of Bengal tigers, their fragile ecosystem and on-the-ground conservation efforts with carefully selected stock visuals, the video delivers a powerful call-to-action to donate. A professional voiceover guides the narrative, reinforced by minimal yet impactful motion graphics to emphasise key messages.

A carefully curated soundtrack heightens the sense of urgency and hope, while WWF's branding ensures consistency and authenticity throughout. 

The final video showcases the beauty and significance of tigers while balancing emotive storytelling with factual clarity, ensuring the appeal resonates with supporters and aligns with WWF's conservation goals.

 

Click here to discover more.